SEO & AI search, explained plainly
Straight answers to the questions business owners and marketers ask about getting found in Google and recommended by AI. Every guide is evidence-based, sourced, and written by a senior practitioner.
AI Visibility Index: who AI recommends, and why
We asked ChatGPT, Gemini, Perplexity and Google the same 10 local and national questions twice. How consistent were they, and where did their answers come from? Free dataset included.
Local SEO · ChecklistThe local SEO checklist for small businesses
25 steps in priority order: Google Business Profile, website, reviews, listings, AI visibility and tracking.
Technical SEO · GuideWhy is my website not showing up on Google?
How to find the exact reason in about five minutes with Google Search Console, and how to fix the most common causes.
Hiring SEO help · GuideHow to choose an SEO company: questions to ask and red flags
12 questions with what good answers sound like, why "guaranteed SEO" is a warning sign, and a contract checklist.
Local SEO · GuideHow to respond to Google reviews (with templates)
Copy-ready replies for positive and negative reviews, including safe templates for healthcare practices and law firms.
B2B & SaaS · GuideSEO for startups and software companies: what to do first
What matters at each stage, the pages that drive demos, and technical mistakes that are expensive to fix later.
Local SEO · GuideGoogle Maps SEO: how to rank higher in the local map pack
What Google says decides local rankings, how to optimize your Business Profile, and what gets profiles suspended.
Hiring SEO help · GuideIs SEO worth it? A straight answer
A 5-question test, a simple way to estimate the return, and how AI search changes the math.
AI search · GuideHow to show up in Google AI Overviews
What Google itself says is required, what the 2026 data shows actually helps, and how to track it in Search Console.
Hiring SEO help · GuideHow much does SEO cost?
Retainers, projects, hourly and fractional pricing explained with published survey data, plus what you should get for your money.
Hiring SEO help · GuideHow much does an SEO audit cost?
What drives the price, what you should get at each level, and how to tell a real audit from an automated report.
AI search · GuideHow to rank in ChatGPT: a practical guide for 2026
What actually determines whether your business shows up in ChatGPT's answers, and what's just hype. Six steps, backed by 2026 data.
Find out where you're losing search traffic, and what to fix first.
The free SEO & AI audit shows how you rank in Google, whether AI tools mention you, and the three changes likely to pay off fastest.