Generative engine optimization (GEO) & AI SEO services
Help ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews understand, trust and cite your business, with methods grounded in published research and results measured honestly.
Generative engine optimization (GEO) is the work of making your business easy for AI tools to find, understand, trust and cite. Growth Rankers' GEO services cover AI crawler access, answer-first content, entity consistency and schema, and earning mentions on the sources AI tools draw from. Results are measured by tracking how often you're mentioned and cited across a consistent set of customer questions over time. No one can guarantee placement in AI answers, and we don't.
Is your SEO strategy keeping up?
Google AI Overviews now answer many questions before anyone clicks. ChatGPT and Perplexity recommend providers by name. When a buyer asks "who's the best SEO consultant for a B2B SaaS company?", the AI gives a shortlist, and if you're not on it you never get the chance to compete.
- AI answers often cite just a handful of sources, so there's less room at the top than on page one
- AI tools describe your brand using whatever information they can find, accurate or not
- AI referral traffic is still small for most sites, but it's growing, and those visitors have often already done their research
What our GEO & AI SEO services include
AI visibility audit
We test the prompts your buyers ask across ChatGPT, Gemini, Perplexity and AI Overviews and document where you appear, how you're described and who wins instead.
Entity optimization
Consistent, unambiguous facts about your brand, people, services and location across your site, schema, Google Business Profile, LinkedIn and key directories.
Answer-first content
Pages restructured so each key question gets a direct, quotable answer, backed by specifics, data and clear authorship that AI can extract and cite.
Structured data
Connected Organization, Person, Service, FAQ and Article schema that tells machines exactly who you are and what you offer.
AI crawler access
robots.txt, firewall and CDN settings reviewed for OAI-SearchBot, GPTBot, ClaudeBot, PerplexityBot and Google-Extended, plus server-rendered content, so AI tools can actually read your pages.
Mentions & digital PR
AI models learn from the wider web. We work to earn mentions on the review sites, lists, publications and communities your industry's AI answers draw from.
How a GEO engagement works
Baseline
We test 15–25 real customer questions several times across ChatGPT, Gemini, Perplexity and Google AI Overviews, and record where you're mentioned, cited or missing, and who appears instead.
Fix & build
We remove blockers (crawler access, rendering), rewrite key pages answer-first, align your facts across the web, and publish content AI tools can quote.
Measure
We re-run the same question set on a regular schedule and report your share of appearances over time, alongside AI referral traffic and leads in GA4.
See the data: our AI Visibility Index tested what ChatGPT, Gemini, Perplexity and Google recommend. Want the details first? Read our guide: How to rank in ChatGPT: a practical guide for 2026.
Traditional SEO vs. GEO
| Traditional SEO | GEO / AI SEO | |
|---|---|---|
| Goal | Rank on the results page and earn clicks | Be mentioned, cited and recommended in AI answers |
| Unit of success | Keyword positions, organic sessions | Brand mentions, citations, share of AI answers |
| Content style | Comprehensive pages targeting keywords | Direct answers, clear facts and structured sections that can be quoted |
| Authority signals | Backlinks | Backlinks plus brand mentions, reviews and entity consistency |
| Technical focus | Googlebot crawl and index | Googlebot plus AI crawlers, firewall/CDN access and schema |
GEO and SEO aren't separate projects. Most of what helps AI tools cite you, like fast, crawlable pages, clear answers and a trusted brand, also helps you rank in Google. We plan both together.
GEO & AI SEO: your questions answered
What does an LLM SEO consultant do?
An LLM SEO consultant helps your business get found, understood and cited by large language model tools like ChatGPT, Gemini, Claude and Perplexity. The work includes checking AI crawler access, rewriting key pages to answer questions clearly, aligning your business facts across the web, earning mentions on trusted sites, and tracking how often AI tools mention you.
What is generative engine optimization (GEO)?
Generative engine optimization (GEO), also called AI SEO, LLM SEO or answer engine optimization (AEO), is the practice of making your business easy for large language models to find, understand, trust and cite. The goal is for ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews to mention your brand when people ask about your products or services.
Is AI SEO different from traditional SEO?
It builds on traditional SEO rather than replacing it. AI tools often retrieve pages that already rank well, so technical health and authority still matter. AI SEO adds an emphasis on entity clarity, answer-first content structure, schema, brand mentions on trusted third-party sites, and tracking citations instead of only rankings.
What is the difference between GEO, AEO and AI SEO?
In practice they describe the same goal: being found, understood and cited by AI-powered search. GEO usually refers to generative AI answers like ChatGPT and Google AI Overviews, AEO to answer-style results including featured snippets and voice assistants, and AI SEO is the umbrella term. Google's own July 2026 guidance treats all of it as an extension of SEO fundamentals.
Is it too early to invest in GEO?
Many buyers already use AI tools to research and shortlist providers. BrightLocal found 45% of U.S. consumers used an AI tool to find a local business in the past year. Most GEO work, like clear answers, accurate listings and crawlable pages, also strengthens traditional SEO, so it isn't a bet on a single platform.
What do GEO services cost?
It depends on scope: a one-time AI visibility audit and roadmap, or ongoing optimization and tracking. Every engagement is scoped after the free audit, and you get a fixed proposal before any work begins.
How do you measure AI search visibility?
We track a set of prompts your customers actually ask, across ChatGPT, Gemini, Perplexity and Google AI Overviews. We record when your brand is mentioned, cited or linked, how you're described, and which competitors appear instead. We also watch referral traffic from AI tools in GA4.
Do I need an llms.txt file?
Probably not for results. llms.txt is a proposed plain-text file that summarizes your site for AI tools, but there's no public evidence that ChatGPT, Gemini or Google use it to decide what to cite, and Google's July 2026 AI guidance lists it as unnecessary. What reliably matters is letting AI crawlers in, answering questions clearly, and earning mentions on trusted sites. For the details, read how to rank in ChatGPT.
Can you guarantee my business will appear in ChatGPT?
No one can guarantee placement in AI answers, and you should be wary of anyone who does. What we can do is systematically improve the signals AI systems use and measure the results over time.
Does ChatGPT know your business exists?
Your free audit includes an AI visibility check: what ChatGPT, Gemini, Perplexity and AI Overviews say about you, and who they recommend instead.