Hi, I'm Latisha Gray.
I started Growth Rankers because I love watching businesses grow. I bring the same calibre of search strategy I used for national media and SaaS brands to businesses of every size.
Latisha Gray is the founder of Growth Rankers, an SEO and AI search consultancy in Greenville, North Carolina. She has 20+ years in digital strategy and more than a decade leading SEO, including Head of SEO at State Affairs and SEO roles at CNN and Vox Media.
At a glance
- 20+ years in digital strategy, content and analytics
- Former Head of SEO, State Affairs (B2B SaaS)
- Sr. Insights & SEO Analyst, CNN Politics
- Sr. Content Strategist, Vox Media: Vox, The Verge, Eater, Polygon, SB Nation, Curbed
- BA in English, North Carolina Wesleyan University
- Based in Greenville, NC. Working with clients nationwide.
- Connect with Latisha on LinkedIn
Why Growth Rankers exists
For more than a decade I led SEO strategy inside some of the most competitive newsrooms and platforms on the web. At Vox Media I led SEO strategy for brands including Vox, The Verge, Eater and Polygon, helping drive more than 1.7 billion search views in 2018. At CNN I led SEO strategy for the Politics desk, securing Top 3 rankings and news carousel placements for key topics. As Head of SEO at State Affairs I grew a B2B SaaS platform from about 3,000 to more than 1.4 million monthly search impressions.
Along the way I saw what separates brands that rank from brands that disappear. It's rarely budget. It's clear strategy, solid technical foundations and content that answers real questions clearly and honestly.
Most small and mid-size businesses never get access to that level of strategy. Growth Rankers changes that. Startup or enterprise, local shop or national brand, every client gets senior-level thinking and honest reporting, and works with me directly.
How I work
- Business first. We start with your revenue goals, not a keyword list.
- Honest reporting. Leads, rankings, click-through rate, share of voice and AI visibility. No vanity metrics.
- Built for what's next. Every strategy covers Google and AI answer engines together.
- Teach as we go. I've trained newsroom and marketing teams on SEO, and I'll leave your team stronger too.
Experience
- Founder & SEO Consultant, Growth Rankers2025–present · SEO strategy for B2B SaaS, healthcare technology, professional services and local businesses
- Head of SEO, State Affairs2023–2025 · Grew monthly search impressions from ~3K to 1.4M+; led schema, sitemaps, redirects, Core Web Vitals and migrations
- Sr. Insights & SEO Analyst, CNN2021–2023 · Politics desk SEO strategy, Top 3 rankings and news carousel placements, newsroom SEO training
- SEO Analyst, Clarus Group (U.S. Department of State)2020–2021 · SEO and YouTube optimization for ShareAmerica
- Director of Digital Audience Engagement, Scoop News Group2019–2020 · Technical audits and event schema; grew site audience 30%
- Sr. Content Strategist / Web Analyst, Vox Media2015–2019 · SEO across Vox, The Verge, SB Nation, Polygon, Eater and Curbed; 1.7B+ search views in 2018 (+30% YoY)
Tools I use every day
Google Search Console, GA4, Looker Studio, Semrush, Adobe Analytics, Tableau, SimilarWeb, Chartbeat and AI visibility tracking across ChatGPT, Gemini, Perplexity and AI Overviews.
Let's talk about where your business stands.
Start with a free SEO & AI audit and a no-pressure strategy call: what's working, what isn't, and what I'd do differently.