Get found in Google. Get cited by AI.
Growth Rankers helps businesses turn search into steady, qualified leads, in traditional Google results and in the AI answers from ChatGPT, Gemini and Google AI Overviews that your customers now rely on.
SEO leadership experience from
- Vox Media
- CNN
- State Affairs
- Scoop News Group
- ShareAmerica
Search results at national scale, now working for your business.
Before founding Growth Rankers, Latisha Gray led SEO strategy for some of the most competitive sites on the web. The same methods now guide the work for local and mid-size businesses.
Results achieved in in-house leadership roles. See the full background on the About page.
Everything you need to win search, from the technical foundation to AI answers.
SEO Consulting
An audit, a prioritized strategy and hands-on guidance to rank for the searches that bring in buyers, not just traffic.
SEO consultingAI & LLM SEO
Get your brand understood, mentioned and cited by ChatGPT, Gemini, Perplexity and Google AI Overviews.
AI search optimizationTechnical SEO
Crawlability, Core Web Vitals, site architecture, schema and migrations, fixed at the root so your content can rank.
Technical SEOLocal SEO
Google Business Profile, citations, reviews and location pages that win the map pack in your service area.
Local SEODigital Marketing
Content strategy, Google Ads, GA4 analytics and conversion optimization, built as one plan around revenue.
Digital marketingNot sure where to start?
Start with a free SEO & AI audit. You'll know exactly what's working, what isn't and what to fix first.
Get the free auditYour next customer might never see page one. They'll see an AI answer.
Buyers now ask ChatGPT for recommendations, read Google's AI Overview before they scroll, and use Perplexity to compare providers. If those tools don't know your business, you aren't in the running.
Growth Rankers optimizes for both at once: rankings that bring clicks, and the entity signals, structured content and third-party mentions that earn you a place in AI answers.
How AI search optimization worksWhat we measure in 2026
- AI visibility: how often your brand is mentioned or cited in ChatGPT, Gemini, Perplexity and AI Overviews for your key topics
- Share of voice against your real competitors, not just keyword positions
- Organic click-through rate, so rankings turn into visits
- Core Web Vitals and crawl health
- Leads and revenue from organic search, tracked in GA4
No vanity metrics. Every report answers one question: is search growing the business?
A clear process with no long-term lock-in.
Audit
We review your site, rankings, competitors and AI visibility, then walk you through what we found on a free strategy call.
Strategy
You get a prioritized roadmap built around your goals and budget, with the highest-impact work first.
Execute & report
We implement or guide your team, then report monthly on rankings, AI mentions, traffic and leads.
A senior SEO strategist, not an account manager.
I'm Latisha Gray. I started Growth Rankers because I love watching businesses grow. I've led SEO strategy for Vox Media's brands, CNN's Politics desk and a B2B SaaS platform where I was Head of SEO, and I've seen what separates brands that rank from brands that disappear.
Every client gets that same calibre of strategy, whether you're a local shop in eastern North Carolina or a national brand. You work with me directly, from the audit through every report.
More about LatishaWho we work best with
- Small and mid-size businesses that have outgrown DIY marketing
- B2B, SaaS and professional services firms building organic authority
- Local businesses in Greenville and eastern NC ready to own their market
- National brands that want an independent senior SEO perspective
Straight answers before you hire anyone
Evidence-based guides to SEO and AI search, with sources, so you can make decisions with real information.
AI Visibility Index
We asked ChatGPT, Gemini, Perplexity and Google the same questions twice. Here's how often their answers changed.
See the findings AI searchHow to rank in ChatGPT
What determines whether your business shows up in ChatGPT's answers, and what's just hype.
Read the guide Hiring SEO helpHow much does SEO cost?
Retainers, projects and hourly rates explained with published survey data.
Read the guide Hiring SEO helpHow to choose an SEO company
12 questions to ask, red flags, and why guaranteed rankings are a warning sign.
Read the guideQuestions businesses ask before hiring an SEO consultant
What does Growth Rankers do?
Growth Rankers is an SEO and AI search consultancy. We help businesses rank in Google search and get mentioned and cited in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. Services include SEO strategy, technical SEO, local SEO, AI and LLM optimization, and digital marketing consulting.
What is AI search optimization?
AI search optimization (also called generative engine optimization or LLM SEO) makes your business easy for AI tools to understand, trust and cite. In practice that means clear entity information, well-structured answer-first content, schema markup, crawlable pages, and mentions on the third-party sites AI models draw from.
Do I still need traditional SEO if people are using AI search?
Yes. AI answer engines lean heavily on pages that already rank and are well structured, so strong traditional SEO is the foundation for AI visibility. We build both together instead of treating them as separate projects.
How long does SEO take to work?
Technical fixes and on-page improvements can move rankings within a few weeks. Competitive keywords and authority building usually take three to six months to show meaningful traffic and lead growth. Your audit includes a realistic timeline for your market.
Do you work with businesses outside North Carolina?
Yes. Growth Rankers is based in Greenville, NC and works with local businesses across eastern North Carolina and with B2B, SaaS and professional services companies nationwide. All work can be done remotely.
What's included in the free SEO & AI audit?
You get a review of your technical site health, your rankings and top competitors, how your brand shows up (or doesn't) in AI answers, and a short, prioritized list of the fixes most likely to grow traffic and leads. There's no obligation to hire us afterward.
Find out where you're losing search traffic, and what to fix first.
The free SEO & AI audit shows how you rank in Google, whether AI tools mention you, and the three changes likely to pay off fastest.